Business Lunch Talk | Groningen @Hanze

Business Lunch Talk (BLT)
Where lunch meets launch. It’s a sandwich. It’s a story. It might just change your plans.
BLT stands for Business Lunch Talk, but it’s also a good excuse to eat a sandwich while hearing what it’s actually like to start a company.
This is where curious students, researchers, and future founders gather to hear unfiltered stories from real entrepreneurs who’ve built (and sometimes blown up) their own ventures.
What to expect:
Each BLT is a casual, one-hour lunch event where an invited founder shares their journey: the wins, the flops, the pivots, and everything in between. You’ll hear what it really takes to start something from scratch, and maybe get inspired to try it yourself. Expect a good story, a good crowd, and a seriously good sandwich.
Why come?
- You want to hear what it’s really like, not just the shiny bits
- You’re into the idea of building something
- Space to ask questions, chat, and connect
- You like sandwiches
What’s with the rocket part?
Good question. At this event, you’ll get The Flame, that ignites your entrepreneurial journey.
The first piece of a miniature rocket. Attend all four events, collect all four pieces (Flame, Engine, Body, Cockpit), and you’ll have a full rocket by the end. Each piece marks a new stage in your startup journey, from first spark to full launch. It’s a physical token of your curiosity, commitment, and growing know-how.
BLTs are your starting point. Come for the sandwich, stay for the story, and walk away with your first step toward building something of your own.
About the speaker:
Jouri (34) is the founder of Pieter Pot, the first packaging-free online supermarket in the Netherlands. He started in 2019 from an attic and grew it into a multimillion-euro company. After a sudden setback in 2022 and bankruptcy at the end of 2023, Jouri made a comeback through a successful crowdfunding campaign. With a renewed business model, Pieter Pot became profitable again in 2024—making it the first packaging-free concept with nationwide coverage in Europe.In his talk, Jouri openly shares his entrepreneurial journey, full of highs and lows.
Business Lunch Talk (BLT)
Where lunch meets launch. It’s a sandwich. It’s a story. It might just change your plans.
BLT stands for Business Lunch Talk, but it’s also a good excuse to eat a sandwich while hearing what it’s actually like to start a company.
This is where curious students, researchers, and future founders gather to hear unfiltered stories from real entrepreneurs who’ve built (and sometimes blown up) their own ventures.
What to expect:
Each BLT is a casual, one-hour lunch event where an invited founder shares their journey: the wins, the flops, the pivots, and everything in between. You’ll hear what it really takes to start something from scratch, and maybe get inspired to try it yourself. Expect a good story, a good crowd, and a seriously good sandwich.
Why come?
- You want to hear what it’s really like, not just the shiny bits
- You’re into the idea of building something
- Space to ask questions, chat, and connect
- You like sandwiches
What’s with the rocket part?
Good question. At this event, you’ll get The Flame, that ignites your entrepreneurial journey.
The first piece of a miniature rocket. Attend all four events, collect all four pieces (Flame, Engine, Body, Cockpit), and you’ll have a full rocket by the end. Each piece marks a new stage in your startup journey, from first spark to full launch. It’s a physical token of your curiosity, commitment, and growing know-how.
BLTs are your starting point. Come for the sandwich, stay for the story, and walk away with your first step toward building something of your own.
About the speaker:
Jouri (34) is the founder of Pieter Pot, the first packaging-free online supermarket in the Netherlands. He started in 2019 from an attic and grew it into a multimillion-euro company. After a sudden setback in 2022 and bankruptcy at the end of 2023, Jouri made a comeback through a successful crowdfunding campaign. With a renewed business model, Pieter Pot became profitable again in 2024—making it the first packaging-free concept with nationwide coverage in Europe.In his talk, Jouri openly shares his entrepreneurial journey, full of highs and lows.